Brand Communication and Product Designer, Freelance, February 2026 — Present

• Leading brand communication across digital platforms, ensuring a cohesive and consistent visual identity

• Designing user-centered product experiences for web and mobile interfaces

• Developing and executing creative strategies for marketing campaigns and brand storytelling

• Collaborating with cross-functional teams to align design solutions with business and user goals

• Creating digital assets, UI components, and campaign creatives to support product and marketing initiatives

• Maintaining design systems and guidelines to ensure consistency across touchpoints

• Leveraging user insights, research, and performance data to refine designs and improve engagement

  
  

Senior Visual Communication Designer, Tkxel, Lahore, PK, November 2025 — January 2026

• Lead creative communication within the marketing team across the parent brand and its sub-brands

• Oversee branding, visual communication, UX design, and social media storytelling

• Combine design thinking, creative strategy, and art direction to build cohesive brand experiences

• Collaborate with cross-functional teams to develop impactful campaigns

• Ensure design consistency across digital and physical touch points

• Drive user-centered solutions that strengthen overall brand identity

  
  

Manager User Experience, MCB Digital Banking Group, Lahore, PK, May 2025 — October 2025

• Led the design of user-centered digital experiences for fintech products within the bank’s ecosystem

• Oversaw UI/UX strategy to ensure seamless user journeys and consistent brand identity

• Collaborated with cross-functional teams to align design solutions with user and business goals

• Leveraged research and analytics to enhance usability, engagement, and overall product performance

  
  

Assistant Manager Design & User Experience, Outfitters Stores, Lahore, PK, January 2022 — May 2025

• Managed design communication across e-com and digital platforms to maintain a cohesive brand identity

• Led UI/UX design initiatives to enhance user experience and drive conversions

• Developed creative concepts, mood boards, and storyboards for seasonal campaigns

• Designed digital and social assets aligned with marketing strategy and consumer insights to boost engagement

  
  

User Interface Designer, Crewlogix Technologies, Lahore, PK, August 2021 — December 2021

• Oversaw web and app design to ensure intuitive user interfaces and seamless user experiences

• Managed social media design, creating engaging content aligned with brand guidelines

• Maintained visual consistency across platforms to strengthen overall brand presence

  
  

User Interface & Graphic Designer, Skynet Solutionz (Formerly Tektiks), Lahore, PK, June 2020 — July 2021

• Executed data-driven marketing plans to support brand growth

• Created content for social media and email campaigns

• Designed visual assets including graphics, brochures, and pitch decks

• Conducted competitive analysis to refine brand positioning

• Contributed to lead generation through strategic planning and marketing initiatives